WELCOME TO THE COGNITIVE ERA
The cognitive landing page was presented as concept work at the World of Watson conference in 2016 in Las Vegas. Mike Zacheja, Amy Gill, Denise Edwards and I abstracted the concept of a dashboard. What is a typical ‘dashboard’? What is it typically used for, and why? We soon came to the realization that typically dashboards are comprised of numerous widgets all reporting something to the user. Some widgets you care about, and some you don’t. Even the most visually pleasing dashboards can be painful to look at and use. Where does your eye go? What am I looking for? Ultimately the typical ‘dashboard’ is a reporting tool. We wanted to take a step back and see what it would look like if we aggregated these reports into a quick snapshot of a particular product. We wanted to introduce cognitive.
4 MAIN COMPONENTS
ONE Everyday when I come into work I make a list of things that I have to do. Wouldn’t it be nice if the system just told me? We introduced a priority widget. This widget would cognitively list all of your top priorities for the day.
TWO The next widget we introduced is based on trends. Now we realize that trends wouldn’t be helpful without the analysis - that’s why we introduced suggestions based on trends. The system will insightfully respond with a suggestion based on the positive or negative trend that it recognizes.
THREE This is the only widget that is not necessarily cognitive, however products within our B2B space would benefit ...this is a watch list. Think of it like a favourite or a bookmark. The user can favourite different tasks throughout the product that they want to keep tabs on.
FOUR Finally, we introduced a cognitive wheel that illustrates the anomalies throughout the product.
Through this piece we deconstructed the idea of a dashboard, what and why users typically use it. More importantly, we explored how we could make it better through artificial intelligence and machine learning.
This is only one piece to the puzzle. There is a massive cognitive shift and with that comes a new type of thinking for designers. In my mind it all comes down to one question “how do we design for trust”. Unfortunately I cannot share much more quite yet but stay tuned…